Next Base Dash Cam Campaign

This particular campaign was selected by The Robertson School of Media & Culture at Virginia Commonwealth University to be in the regional (Richmond/Tidewater) Addys (American Advertising Federation Awards).

Rachel and I researched the top four states in the U.S. with the highest number of car accidents per capita and created headlines, taglines, and graphics for the campaign.

Once we selected the states, we had to consider what these states are known for, whether it is geographical differences, sayings, food, landmarks, or anything that differentiates one state from the others. Once we had that information, we created a profile for each state.

Using the unique identity of each state and the car accident statistics, we were able to establish a solid foundation for our campaign.